- NYTimes: Simplifying Web Checkouts About half of prospective customers bail out of their purchases sometime after selecting products and before hitting the buy button, according to Forrester Research, a technology consultant. … During the holiday season, both TJMaxx.com and HomeGoods.com tested a new checkout system that lets customers use a single page for all shipping and billing information. Fifty percent more customers completed the one-page checkout process than finished the multipage process.
While it has been known for quite some time that the number of clicks and pages required by the user needs to be limited, it is nice to see it being applied to shopping carts. It should be interesting to see how well these new technologies integrate into the marketplace with the various browsers not supporting things quite the same.