- ADWEEK: Want More Ads? Get Better Metrics SAN FRANCISCO Digital ad spending, already at an all-time high and still growing, would accelerate even faster if more online media were audited by independent third-party firms, according to a new joint survey by the Audit Bureau of Circulations and NSON Opinion Research.
This has been coming for a long time. Even different web metrics software will give different results for the same site. We use NetTracker and Google Analytics to monitor our site traffic and they differ. One of the sites that we do have independently audited shows a third result. Our ad serving software, AdJuggler, gives ad impression numbers quite a bit lower than our page views for ads that supposedly show up on every page. The difference between web page stats and ad stats can be explained somewhat by firewalls and security software blocking our ads, plus filtering out search engines and bots differently (we’ve tried to equalize this by having them filter out the same bots), but it all comes down to metrics being counted differently by different software/organizations.
How would these independent third-parties audit? Would they all agree to some type of standard so that different companies would come to the same results (or at least close)? Companies being audited need to demand standards or risk losing revenue to low results.
- News.com: Blogs turn 10–who’s the father? It may not be one of the Internet’s grandest accomplishments, but with the number of active bloggers hovering somewhere around 100 million, according to one estimate, there are some serious bragging rights to be claimed by the first person who provably laid fingers to keyboard in the traditional bloggy way.
Interesting read including the history of technologies leading up to the blog (ways to propagate personal information or lookup such information). While the article focuses on men, I want to point out that a woman (Carolyn Burke) is mentioned as posting the first online diary in 1995, a couple of years before the 1997 date used for the start of blogging. Does that make her the mother of blogging?
Update: Here is a link to John Cormack’s .plan (mentioned in the News.com article) converted into blog format. John is the creator of Doom and Quake and used to update his .plan in a pre-blog way to communicate what he was up to.
I’ve been posting a lot more lately.
Work has settled down into research and strategy from the crazy shoot, ready, aim environment of just a month ago. I’ve had a lot more time to catch up on the feeds and think about what we want to do with our websites and online products. It also has gotten me thinking about this blog and often I’ve found myself wanting to comment on items I read.
Why not? That’s what a blog is for, right? It’s what I used to do, but I just lost interest when we were so busy. I’m really enjoying myself, so I hope I’m able to keep it up.
Separately, I will be attending the Web 2.0 Expo in SF in April. Look me up if you’ll be attending or in the area.
If you’re like me, you’ve been fighting with multiple organization techniques for all those ideas you have when you’re out biking, or driving home, or trying to doze off. The best solution so far has been a notebook so I can jot the idea down and get on with what I’m trying to do. Even a small notebook is tough to carry all the time – and there are times when I’m reading something online and my notebook is nowhere around.
I also do a lot of online research for projects at work, looking at the best software/hardware solution, or web page layouts, or whatever. Where do you jot all that down? Del.icio.us works fairly well for online content, but sometimes you want to snatch a particular part of an email or webpage and add it right into your research. That usually has been just a copy and paste to a word document, but I’ve been playing with a new product for the past couple of weeks.
Notebook is an application that lets you take notes, outline, export to html or rtf (or whatever) and take clippings from webpages, mail, documents and move the thoughts around into notes that make sense. You can also add keywords and voice annotations and the program automatically indexes your notes (by numbers, alphabetically, urls, etc.). Say goodbye to a disorganized brain.
One of Wil Wheaton’s top 5 favorite stories and why he calls William Shatner, WFS, originally part of his book Dancing Barefoot (great book). Good Read. Hopefully he’ll post Part 2 as well (he may have, I’m still catching up on my feeds).
Update: Here’s the link to WFS Part II
As Battelle states, not a bad way to leverage a massive installed base of users for one product to help another product. However, if I were forced to use IE 7 and Live Search, I would be pretty angry. There are reasons why I use FireFox and Google, most notably for ease of use the results they give. I’m guessing this will cause a backlash in the tech world where MS is already falling from grace.
Big Brother State: This short video shows why trading freedoms for short term security is not a good idea. – Worth a View.
- AdAge: AUDIO: Bob Garfield vs. Bill Gates At last week’s Corbis Creativity 2.0 panel in Manhattan, Advertising Age columnist Bob Garfield sat down for a private one-on-one with Corbis and Microsoft chief Bill Gates.
Very interesting conversation. My Favorite part? Vista’s the most-used piece of software there is in the world…. Does anyone have any proof of this? If you replaced Vista with Windows, it would make more sense, but I have a hard time believing Vista has such a deep market penetration so early in the game.
At the end of the interview, Garfield asks Gates about the PC-Mac ads, and Gates is not amused…. Good read.