Old School Media Just Doesn’t Get It

So I’m sitting on the comfy couch last night watching Hitch as I’m folding clothes and sipping a glass of wine.  Halfway through the first hour, TNT decides to go to split screen with the baseball playoff that’s happening on TBS (with text which says as much).  Ok, a baseball game – whatever.  This split screen lasted a good minute or two while I’m trying to enjoy my movie – a chick flick.

The networks clearly didn’t understand who was their audience on the two channels.  If I wanted to watch the baseball game I would already be there – it’s not like it didn’t show up in the channel guide. Most of the audience watching Hitch is probably women who could care less about a baseball game.  The guys are probably already watching the game unless they’re sharing a nice moment with their SO. Who exactly are you trying to win over here?  And how many people did you annoy?  I would have backhanded the network if they were in the room……