Monthly Archives: May 2007

Web 2.0 Expo Wrapup – A Month Late

Sorry about the delay for this, things have been crazy at work and I always think about it when I don’t have time to post.

These are highlights from my notes, many of the presentations are available for download here.

    Agile Development Practices and how to incorporate good UI Design:

  • how to make your products better by incorporating a cycle of user feedback and quick, iterative improvements
  • get viewer feedback at least once/twice per year on website/application UI to keep up iterative improvements
  • Different approaches to Agile Development: Process approach, Audience Approach, Output Approach
  • using Mindmaps to create task maps
  • rapid prototyping and incorporating end-user feedback for iterative improvements
    Web 2.0 as a UI Paradigm:

  • improving both the development/design process and the UI to make our websites easier to develop/improve/maintain as well as make tasks easier for our visitors to figure out/do. This makes it more likely for visitors to do tasks such as registering/logging in, as well as making our sites easier to read/use overall.
  • blurring of the designer-development role and how to use CSS and JS so that the designer is completely in control of the look & interface and the programmer knows exactly what to do to incorporate backend code
  • changes to the look & interface only have to be done in CSS without having to mess with the JS or backend code
  • use of Web 2.0 technologies such as Ajax, Ruby, etc. to make the UI cleaner/easier to use
  • Task-Oriented UI – focus is not on items but what you can do with them (ex. with images you can print them, save as wall paper, order prints, etc.)
  • Task-Focused UI – lets you perform housekeeping tasks (such as login/logout, save, etc.) without taking focus from core task (these are often done subtly which may be missed and there is usually only a small amount of room for any messaging that needs to happen)
  • Task-Oblivious UI – built with business and/or programmers goals in mind and asks a user to do a task instead of handling in the UI
    Blogs, Chats, Wikis – Market Intelligence:

  • 75% don’t believe marketing, 92% believe word of mouth for products
  • encourage communication
  • most importantly: give people something to talk about – do not use marketing speech, this needs to be real content
  • create communities and connect people
  • work with influential communities/sectors of the market/audience
  • create evangelist or advocate programs
  • research and listen to customer feedback
  • engage in transparent communication
  • co-creation and information sharing
    Placelessness – Microformats:

  • this is a standard for marking up information on the web so that it is both human and machine readable
  • ex. address information – by applying microformats to this information, you can enable visitors to more easily re-use this information across multiple applications, such as easily adding it into their address book
  • increases the spread of information across the web by making it easier to use across applications
  • We also went out to dinner with the group that is working on the specs for different microformats. I need to read more about these, but they seem to be ideal for our directories information (addresses).
    Badges & Widgets:

  • visitors spend most of their time on other sites so you can leverage your content on other sites (or visitor’s sites) by creating badges & widgets that use your APIs to put your content on their sites
  • need to make sure you consider security, scalability, intellectual property, ease of consumption
  • badges & widgets enable mashups of your content
    Using Widgets for Online Measurement:

  • If you properly tie widgets into your metrics systems, you should be able to see the distinct sites that use your widgets, unique users, the context and content of use.
  • People want to improve their sites and be self-expressive, so they look for widgets to improve what they have.
  • widgets need to be visually compelling, contextual, have 1-click integration, personalization, and on-demand delivery
  • For a revenue model, you need to build trust and properly manage the widgets to get distribution.
  • create a search-engine optimized landing page for your widgets
    Social Search:

  • using the path trodden before to make search more relevant
  • tie the paths in with search results to suggest possibilities to users within the same paths
    Behavioral Tracking:

  • focus on context of people not on context of pages to display ads that have more impact because people are actively interested in the ad message
  • segment your audience based on (can be done without personally identifiable info): searches made, product interests, articles read (keywords too), navigation, geography, keyword phrases, workplace attributes, etc.
  • target based on where in the sales funnel the person is
  • this segmentation can also be used to tailer the full user experience on the website (suggest content, only display certain items,etc.)
  • company that does this currently: Revenue Science
    Blogging/Vlogging/Podcast Panel:

  • New bloggers should read other blogs for at least 2 weeks to get an idea of different styles and what they like/dislike, also use blog search engines and see what has been posted about you, your company, your competitor, your products, etc.

Mobility is a big theme and creating websites/applications that are accessible through multiple devices as well as ways for users to interact offline/online. There are predictions that most users will connect through wireless devices most of the time within the next decade.

Also I saw several demos of Adobe’s Apollo – a framework for creating a seamless online/offline environment which may be ideal for our digital magazines and have possible uses for sales tools and the dashboard. creates sustainable housing for disaster sites throughout the world – might be a good subject for some of our books to cover if they haven’t already – EDC?

Participation stats for YouTube and Flickr are only 0.25% for people who actually upload photos or videos. Most of the traffic to our websites won’t participate – 1-99 rule: 1% will participate, 99% will just read/visit. This was for consumer sites, so I’m not sure how this works in the B2B community. It would seem like they would participate more if they’re coming to the site for job-related information/research and interacting with their peers.

State of the Blogosphere: 21% of blogs stay active, 22% of top 100 most-linked sites are blogs, tagging is now mainstream (author created), 37% of posts use tags, English only makes up 33% of blogs

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